Shopping on social with Tyler Dmytrow, Director Reprise Canada

After a report from IMI found that not all millennials are swayed by ads on social media, CARD invited Tyler Dmytrow Director at Reprise Canada and other media experts to give their perspective. “Over the course of the last year, the influence of TikTok has ramped up dramatically, particularly on the backs of celebrity-level creators who have emerged with the cultural authority to clear shelves for the brands they partner with,” shared Tyler.

Noting the massive explosion of online ordering Tyler adds “brands have had to step-up their eCommerce game. However, we haven’t seen these [social media] platform storefronts become a major priority given the wide array of other business transformation efforts that are underway and being prioritized.

Read the full story here.